Dynabook Protégé X30L
campaign
THE BRIEF
Dynbabook is a laptop manufacturer, formerly Toshiba Client Solutions Co., Ltd., We were approached to develop a creative campaign to advertise the new lightweight Portégé X30L-G laptop and create awareness for IT Managers and directors of the end-user benefits of the new product. The campaign also had to ensure translations work across multiple markets.
OUTPUT
We developed a creative campaign designed to humanise and be relatable within the target audience ‘A day in the life’ . This concept explores some of the key components of a modern worker’s day: the commute, at the desk, the lunchtime break, meetings, remote working. We created assets to support organic and paid campaigns across Europe, across print and digital
THE AUDIENCE
IT managers and directors
We developed various assets to support paid digital ads across various Europe
SOCIAL MEDIA ASSETS
PRINT AD
INFOGRAPHIC
